San Mateo County Library (SMCL) offers a new library card and key tag at all SMCL community libraries. The newly designed card is colorful and features the library logo and attractive branding. SMCL Director Anne-Marie Despain says, “The library card is so basic that we often overlook the power it represents. The San Mateo County Library card gives our customers access to the vast array of library resources and materials both online and in our libraries.” A recent report found that the importance of libraries continued to grow in 2010—and accelerated dramatically as the national economy sank and people looked for sources of cost-effective help in a time of crisis. If you have an old library card, you can exchange it for the new one without paying a replacement fee. Both the new library card and key tag for your key ring have the same barcode.