By Lionel Emde, Riptide Correspondent
The decline of local print media is documented in figures released by the Alliance for Audited Media (formerly known as Audit Bureau of Circulations), which helps determine newspaper advertising rates based on circulation.
According to reports made by the Pacifica (California) Tribune for September 30, 2010, average daily circulation was 5,126 on Wednesdays, the day of publication. But as of the September 30, 2013 report (which is still subject to an audit to be released later this spring), average daily circulation had declined 21 percent to 4,066.
The Pacifica Tribune has one of the smallest circulation figures for any of the Bay Area News Group publications. How long will this newspaper last at the present rate of decline?