BY DAN UNDERHILL, RIPTIDE CORRESPONDENT
I attended the Healthy Communities Forum #3 on August 18. There were two previous forums in this series that I didn't hear about in time to go to. The series explores the idea of sustainability vis-a-vis environment, economy, and social equity, and it contends that maintaining all three "bottom lines" is good for business in general.
The forum focused more on government and large corporations than small businesses such as my own. The focus on larger institutions is wise, of course, as the larger the institution, the larger the effect for good or ill.
The forum's central question was: "What would the top of the sustainability mountain look like in your/our community, and what steps. individually and collectively, do we need to take to get there?"
After introducing all the corporate and government sponsors, forum organizers showed the film So Right—So Smart, featuring Ray Anderson, founder and CEO of Interface Corporation and author of the book Mid-Course Correction. I had previously seen Anderson in the film The Corporation by Achbar, Abbott & Bakan. This film So Right—So Smart provides a much deeper understanding of Anderson's story and of what governments and businesses might do to transform themselves into being part of the solution.
Librarians (I really appreciate librarians) at the San Mateo Public Library, where the forum was held, set up a display of these books:
75 Green Businesses—You Can Start to Make Money & Make a Difference
By Glen Croston, PhD
Green Business
By Amy K. Townsend
Green Careers For Dummies
By Carol McLelland, PhD
Greening Your Business
By Daniel Sitarz
Doing What Matters
By James M. Kiltz
Companies on a Mission
By Michael V. Russo
Greening Your Small Business
By Jennifer Kaplan
The Plot to Save the Planet
By Brian Dumaine
The Green Collar Economy
By Van Jones
Climate Capitalism
By L. Hunter Lovins & Boyd Cohen
Green to Gold
By Daniel C. Esty & Andrew S. Winston
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