Pacifica—Sanderling Rest Stop

Steve Blank: Four Steps to the Epiphany

Book Review by ScienceGrrl

Four Steps to the Epiphany: Successful Strategies for Products That Win

Steve Blank's new book (5th edition) is worth a read for anyone in any organization—startup or not! Eminently useful, a fast read, with a detailed contextual bibliography, plus two appendices that can be used as hands-on workbooks—to start applying your new knowledge.

Blank introduces a new idea: Customer Discovery. Thought you knew about your customers? Think again. Then validate! The book walks you through all the steps of Customer Discovery, from getting buy-in through verification of your hypotheses.

There's more, though. Blank elucidates the four steps to the epiphany: Customer Discovery, Customer Validation, Customer Creation, and Company Building. And we learn that not all startups are alike. OK, maybe most of us were on to that.

Blank explains how understanding market types will define whether you know where to move next in the fast-changing world of business. Are you bringing a new product to an existing market? To a new market? It makes a vital difference to all choices along the startup road map.

Four Steps to the Epiphany is based on real-life experience over a successful career that includes eight startups. Blank credits many interesting people, including "his best student" Eric Reis, who wrote The Lean Startup.  

Want to learn more but don't want to read the book? Check out the website: Steve Blank


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