Riptide's Better Business Burro brays about the Pacifica Tribune raising its subscription rates to $30 for six months and $49 for one year. The senior rate remains $22 for one year. We are sure that the newspaper has its business reasons for the rate increase. In any case, we always support print journalism and urge our readers to continue supporting the hometown rag. Special kudos to Tribune writers Jane Northrop and Jean Bartlett.