When local governments say "we want to hear from you," that's usually a precursor to a proposed tax increase.
Pacifica has been trying to raise taxes at least since 1973, when a special election sought to raise taxes for employee compensation. It failed, as have several subsequent efforts. (Remember the phone tax?)
Pacifica is now less forthcoming about how new revenue would be spent, citing essential services instead of employee salaries. But regardless, almost all city revenue is spent on employees' salaries, pensions, and health benefits.